Choosing a Media Agency

Here are some simple rules -

1. Ensure that you will receive advice from a senior, qualified practitioner at all times

2. Make sure that the business is not pitched by senior executives only to be passed on to junior staff to execute the plans.

3. That the media agency is available 7 days a week…the media does not sleep…nor does your business

4. Beware of cheap airtime and space deals that end up as media clutter

5. Check for the added value media time or space

6. Ensure your core audience is targeted before other considerations

7. Examine overlap for secondary audience impact

8. Review future trends and formats that fit your needs

9. Do not buy purely on survey numbers examine the media environment

10. The media agency needs to be passionate about the media, not simply a transaction house